AI Insights · Timothy · October 2023
Top 5 Music and Podcasts Apps on Android in Kenya Q3 2023
Explore the performance of the top 5 music and podcasts apps on Android in Kenya during Q3 2023, including download trends, revenue, and active user statistics.
During the third quarter of 2023, the top 5 music and podcasts applications on the Android platform in Kenya showed varied performance in terms of downloads, revenue, and active users. Here’s a closer look at each app's metrics:
Spotify: Music and Podcasts experienced a fluctuating trend in weekly downloads, peaking at approximately 12.7K in late June and dipping to around 6.1K in late July, before recovering to about 10.1K in mid-September. Weekly revenue for the app saw a general upward trajectory, starting at $405 and reaching up to $476 by the end of August. Active users remained relatively stable, averaging around 320K, with a slight peak of 334K in mid-September.
Deezer: Music & Podcast Player had more modest download numbers, ranging from a low of 165 to a high of 537 throughout the quarter. Revenue for Deezer remained relatively steady, with weekly earnings fluctuating between $52 and $89. Active user numbers hovered around 6K, with minor fluctuations throughout the period.
Boomplay: Music & Live Stream showed strong download numbers, starting at 18.6K in late June and peaking at 20.8K in early August, before stabilizing around 13.9K towards the end of September. Revenue for Boomplay varied, starting at $70, dipping to $42, and then climbing to $89 by late September. Active users for Boomplay were consistently high, averaging around 600K, with minor variations throughout the quarter.
Audiomack: Music Downloader saw significant fluctuations in downloads, from a high of 14.1K in early September to as low as 4.8K in mid-July. Revenue remained consistent, generally hovering around $30-$40 weekly. Active users for Audiomack showed a steady increase, starting at 256K in late June and peaking at 281K in mid-September.
TuneIn Radio: Music & Sports had lower download numbers compared to other apps, ranging from 231 to 547. Revenue for TuneIn was relatively low, with weekly earnings between $18 and $39. Active users for TuneIn fluctuated, averaging around 1K, with a peak of 1.3K in late August.
These insights are based on data from Sensor Tower. For more detailed analysis and trends, visit Sensor Tower’s website.
